In the world of mobile advertising, the type of ads you use matter. Just ask an mobile ad marketing expert like Jeff Kamikow. Mobile ads have generated tens of billions of dollars of revenue for businesses in various industries and the market has seen much higher growth than their desktop counterpart.
This reflects the fact that users are accessing the web and content on their mobile devices much more than they used to. But, just as with their desktop, they will only put up with mobile ads if they are well-designed and don’t interfere too much with their online activity. Therefore, we decided to take a look at different ad formats out there to determine which one might make the most sense for your business and audience.
Native Ads: You might have seen these ads before. The content of the ad is supposed to reflect the content on the page, so it fits in as seamless as possible. In some ways, this can be a great way to get your click rate up as they are appear in the same format as the rest of the content. However, at the same time, be aware that some users might feel hoodwinked, thinking that the content is part of your page.
Interstitial Ads: We’re sure you have seen these ads before. You tap a page, and just as you’re about to get started reading content, a gigantic ad appears on your screen covering the content. You usually have click on an x somewhere on the page to get back to the content, but sometimes if the ad is good enough, you may be able to get a customer interested. Interstitial ads are very common, and success rate is often determined by the quality of the ad.
Video Ads: Every marketer, including Jeff Kamikow, has used video ads in some capacity to advertise on mobile devices. Videos are engaging and often have a longer shelf-life than other forms of advertising. Plus, they are pliable, making them a viable option for a number of different industries.